SAMSONITE AD

CASE STUDY

Scope of Work: Choreograph and perform in a conceptual “packing for a trip” dance performance to advertise Samsonite’s Freeform luggage.

Deliverables: 1 static Instagram feed post on 2 accounts (@kevywinz and @deasevilla), 2 Instagram story posts on 2 accounts, and 1 YouTube video.

Feed Post Performance:

  • 2.7K Likes

  • 18.8K Organic Reach

  • 31.3K Impressions

Story Post Performance:

  • 27 Link Clicks/Swipe Ups

  • 1415 Accounts Reached

YouTube Performance:

Views: 514
Unique Viewers: 467
Impressions: 7K
Impressions Click Through Rate: 3.3%

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